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Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
Format: pdf
ISBN: 0321620062, 9780321620064
Page: 135
Publisher: New Riders Press

We all want a web that's more flexible, future-friendly, and ready for unknowns. Shopping habits have changed over the last few years. Farmville creator Zynga is to lay off 18pc of its workforce – approximately 520 people – as part of a dramatic restructure to transform the company from a web company into more of a social and multiplayer operation. Users do not commonly browse the internet looking for a good design or decent user experience. What are the new rules of writing for the web? There's only one little flaw: our content is stuck in the past. The content strategy has relatively the new type of the discipline in the digital marketing. How do we future-proof our authors? While reading Kanter and Fine's The Networked Nonprofit and Halvorson and Rach's Content Strategy for the Web, there are several instances where the two books overlapped each other. Please, please, please could we stop talking about content strategy as if it only applies to the web design professional. A content strategy is required to succeed. Depending on the course, is a Web producer at The Chronicle. These are some of the things I explored in my presentation at Confab London 2013. No longer do people like visiting a retail store and checking out the goods that they want to purchase. Contemporary websites offer more than just information about your company, contact information, and your product offerings. Users browse the web in search of good content. While the company's New York, LA and Dallas offices are to bear the brunt of the cuts, the company's CEO Mark Pincus said the impact of the layoffs will be felt across every group in the company. Text selection in this second strategy is made in the service of specific goals for the students, and content and practice are combined to fill the daily schedule.